8 Principles That Will Lead to Personal Training Business Franchise Success
If fitness is your passion, then you should definitely consider cashing in on it. Sharing your enthusiasm and excitement for fitness is enjoyable and can lead to a lot of self-fulfillment. When you start a personal training business franchise, you can easily and efficiently pass along all of your knowledge while making a substantial amount of income on the side. Before starting such a business, always make sure that you have the proper licenses, certifications, and permits in order.
This is fairly simple and can even be done online. The National Academy Sports Medicine (NASM) and The American Council on Exercise (ACE) are among the most popular programs to go through in order to become certified. Also, make sure that you are in peak physical condition- if you can’t stay fit, then how can you expect others to follow you and listen to your advice? Let’s take a look at eight more components that you should think about before starting your own fitness franchise.
Defining Your Market
In general, most diets and exercises will come and go. However, the desire for people to stay in shape is always going to be there. If you have amazing skills as a personal trainer, then there is no reason why you can’t find work. The key to starting a successful personal training business is to narrow down your market as much as possible. For example, you could target senior citizens or mothers who are in maternity. The reason this works is because it eliminates competition and allows you to invest all of your resources on those individuals.
Understanding Your Motives
Personal trainers are people who help others get into peak physical condition. Most also serve as motivators. They help clients find their inner drive so that they have enough motivation to finish exercise regimens. When you work as a personal trainer, you’ll be helping customers in a one-on-one setting. Consumers love this attention as it allows them to increase their productivity and efficiency.
Unfortunately, the world is suffering from a shortage of quality trainers. Most are out to make a quick buck and are offering very poor value to consumers. When you start a personal training business franchise, make sure that you are being as competitive as possible. Set yourself apart from other fitness programs and businesses. The best way to do this is to offer reasonable prices and never skimp out on the value that you are offering your customers. Experts suggest creating package programs that offer discounts or free trial offers. This will make people more likely to become a part of what you have to offer.
Providing Real Value
When it comes to running a successful fitness practice, reliability is crucial. People need to trust that you can fix their problems. Whatever you do, always go above and beyond when you are working with your clients. They are paying customers so you need to treat them as such. To set yourself apart from the rest of the pack, make sure that you are keeping detailed notes on your customers. Jot down their strengths, weaknesses, and current diet. This way, when you are not working with someone, you can brainstorm and figure out ways to better help that person succeed in fitness.
Once you have earned all of your necessary certifications and licenses, it is time to start gaining some experience in this department. Part of starting a successful personal training business franchise is to learn as much about it as possible. Soak up everything. Keep track of what is working as well as what isn’t working. If something is helping your clients, then keep doing it. If something is limiting their potential, then discard it from your routines. Experience will take you a long way in this industry and it will only come with time- so be patient.
Since you’ll most likely be partaking in this business full-time, it really doesn’t make sense to rent equipment. You should by everything that you are going to use. When it comes to purchasing equipment, there are several factors that you should take into consideration. For example, are you operating at your own facility or are you going to do house calls? Will it be a combination of both? Each answer carries its own complexities in terms of required equipment so always be sure to do your research before buying anything.
Basically, take a look at your exercise routines and compare them to what you are going to buy? Is the equipment going to be useful? Will it hold real value in training regimens? If possible, go through each and every routine that you have and ask yourself the same questions. This should help you determine what you are going to need. It also helps to consult people who have a lot experience in the business. They can also let you know what will be required.
Marketing Your Business
To successfully market your personal training business franchise, you’ll need to target your audience (as we mentioned before). Once you have discovered who they are, then you’ll have a clear idea about how you’re going to advertise. For example, if “New moms” were your target audience then you might advertise or market your business by maternity stores or playgrounds. For “Senior citizens”, you may visit a community center or local coffee shop. However, always keep in mind that your best marketing will come from word of mouth and testimonials- which is why it is so important to offer unforgettable value.
Startup costs are going to vary from business to business. It is really going to depend on your budget as well as your audience. If you can afford to spend a little extra on marketing and advertising then you should probably do it- especially at first. Once you’ve received some positive exposure, then you can rely on word of mouth to bring in clients.
Starting a fitness-related business isn’t always easy. But if you practice the 8 principles presented in this article, then you should have no trouble running a successful personal training business franchise.